The no BS review

Struggling with sales, marketing or product market fit?
It's time to find out what's not working.

It's time for a fresh pair of eyes.

Get your insights

View demo review

Any of this sound familiar?

Not getting funding and investment offers.

Initial interest but sales not happening or taking too long.

Marketing funds not get the return expected.

Can't find the right customer base.

Product market fit is still elusive.

It's just harder to grow than it should be.

Sometimes in our drive and focus to build a great product and launch a business, we can lose perspective and objectivity.
It's hard to see what's not working.

This can result in challenges that just suck.

It's time for a fresh pair of eyes

How does your product, service, and plan fit with the market?
Get a new perspective with honest and upfront insights.

View an example report

Cut through internal bias an unveil blind spots.

Discover market need to unlock product-market fit.

Convert more customers through Time to Value.

Unlock your go to market strategy.

Our process, simple.
The output, powerful.

STEP 1

We get to know your business

We have as many deep dive sessions as we need to ensure you've given us all the background.

We want to understand your goals and vision.

Start to unpick your challenges and issues.

STEP 2

We do our research

We look at the competitor landscape, customer drivers, trends for opportunities and insights and review against best practices.

Review and research each key area.

Testing your UX, vision, product market fit and more.

STEP 3

We connect the dots

We uncover the opportunities and provide you with a guide full of practical and powerful actionable insights.

A bespoke no BS review report - yours to keep.

Interactive walkthroughs of our findings.

Prioritised list of what we'd tackle first.

No obligation to use us to move forward.

Our process, simple.
The output, powerful.

STEP 1

Schedule an introduction call

We have as many deep dive sessions as we need to ensure you've given us all the background.

We want to understand your goals and vision.

Start to unpick your challenges and issues.

STEP 2

We do our research

We look at the competitor landscape, customer drivers, trends for opportunities and insights and review against best practices.

Review and research each key area

Testing your UX, vision, product market fit and more.

STEP 3

We connect the dots

We uncover the opportunities and provide you with a guide full of practical and powerful actionable insights.

A bespoke No BS Audit report - yours to keep

Interactive walkthroughs of our findings

Prioritised list of what we'd tackle first

No obligation to use us to move forward

This is our passion

Thomas Fry

No BS fractional UXer - Portfolio

Tom is going to ensure your customer experience and UX is faultless and your time to value is rocking. Because if your customers have road blocks in their journey, they can't find value quickly.

Toni Vicars

No BS fractional CMO - LinkedIn

Toni is going to make sure your strategic approach is on point. It's not about how pretty your brand is.It's about how your product, service, company, and business plan fit with the market — questions critical to success.

Nice things people have said about our work

I would recommend Toni's expertise to anyone seeking to build a winning brand.

Sabine VanderLinden,
“The InsurTech Queen”

I have worked in the marketing/PR sector for over 20 years and Toni is hands-down the most talented individual I have ever worked with.

Liam Collopy,
Executive VP Stanton PR

I found Toni’s creativity when working with very limited budgets and resources very inspiring.

Manjit Rana

Your innovative thinking and ability to structure value propositions is world-class.

Walid Al Saqqaf,
CEO & Co-Founder at Rebalance

I have worked with many UX/UI design experts in my 30 years in Technology and I have no hesitation in stating that Tom is the best I know.

Proactive, autonomous, always delivers to the highest standards and on time. He will always be a part of my global A team.

Shahram Shaida,
Founder, Allbricks

We have entrusted Tom with our creative process and from the start. Tom is an an excellent UX designer - with inspiring commitment and attention to detail he delivers with the wider business case in mind.

Martin Burt,Founder,
ClearStake

It’s always difficult when trying to find a UX designer who puts the customer first, can create high quality work. Tom encompasses all of these qualities to ensure your brand will stand out and will be able to get the work done with ease.

Corey Cummins,
Director of Regional Partners, Snowflake, Former CEO of Herddle

The no BS review

Any of this sound familiar?

Sometimes in our drive and focus to build a great product and launch a business, we can lose perspective and objectivity. It's hard to see what's not working.This can result in challenges that just suck.

It's time for a fresh pair of eyes

How does your product, service, and plan fit with the market?Get a new perspective with honest and upfront insights.

Our process, simple. The output, powerful.

STEP 1

We get to know your business

We have as many deep dive sessions as we need to ensure you've given us all the background.

We want to understand your goals and vision.

Start to unpick your challenges and issues.

STEP 2

We do our research

We look at the competitor landscape, customer drivers, trends for opportunities and insights and review against best practices.

Review and research each key area.

Testing your UX, vision, product market fit and more.

STEP 3

We connect the dots

We uncover the opportunities and provide you with a guide full of practical and powerful actionable insights.

A bespoke no BS review report - yours to keep.

Interactive walkthroughs of our findings.

Prioritised list of what we'd tackle first.

No obligation to use us to move forward.

Our process, simple. The output, powerful.

STEP 1

Schedule an introduction call

We have as many deep dive sessions as we need to ensure you've given us all the background.

We want to understand your goals and vision.

Start to unpick your challenges and issues.

STEP 2

We do our research

We look at the competitor landscape, customer drivers, trends for opportunities and insights and review against best practices.

Review and research each key area

Testing your UX, vision, product market fit and more.

STEP 3

We connect the dots

We uncover the opportunities and provide you with a guide full of practical and powerful actionable insights.

A bespoke No BS Audit report - yours to keep

Interactive walkthroughs of our findings

Prioritised list of what we'd tackle first

No obligation to use us to move forward

This is our passion

Thomas Fry

Toni Vicars

Doing it right is your only option

You don't have the time or money to waste.Let us unlock what is keeping you stuck and get ready for success.

Nice things people have said about our work

I would recommend Toni's expertise to anyone seeking to build a winning brand.

Sabine VanderLinden,“The InsurTech Queen”

I have worked in the marketing/PR sector for over 20 years and Toni is hands-down the most talented individual I have ever worked with.

Liam Collopy, Executive VP Stanton PR

I found Toni’s creativity when working with very limited budgets and resources very inspiring.

Manjit Rana

Your innovative thinking and ability to structure value propositions is world-class.

Walid Al Saqqaf, CEO & Co-Founder at Rebalance

I have worked with many UX/UI design experts in my 30 years in Technology and I have no hesitation in stating that Tom is the best I know.Proactive, autonomous, always delivers to the highest standards and on time. He will always be a part of my global A team.

Shahram Shaida, Founder, Allbricks

We have entrusted Tom with our creative process and from the start. Tom is an an excellent UX designer - with inspiring commitment and attention to detail he delivers with the wider business case in mind.

Martin Burt,Founder, ClearStake

It’s always difficult when trying to find a UX designer who puts the customer first, can create high quality work. Tom encompasses all of these qualities to ensure your brand will stand out and will be able to get the work done with ease.

Corey Cummins,Director of Regional Partners, Snowflake, Former CEO of Herddle

Book your own no BS review

Sometimes in our drive and focus to build a great product and launch a business, we can lose perspective and objectivity.
It's hard to see what's not working.

This can result in challenges that just suck.

How does your product, service, and plan fit with the market?
Get a new perspective with honest and upfront insights.

Our process, simple.
The output, powerful.

Our process, simple.
The output, powerful.

You don't have the time or money to waste.

Let us unlock what is keeping you stuck and get ready for success.

Sabine VanderLinden,
“The InsurTech Queen”

Liam Collopy,
Executive VP Stanton PR

Walid Al Saqqaf,
CEO & Co-Founder at Rebalance

I have worked with many UX/UI design experts in my 30 years in Technology and I have no hesitation in stating that Tom is the best I know.

Proactive, autonomous, always delivers to the highest standards and on time. He will always be a part of my global A team.

Shahram Shaida,
Founder, Allbricks

Martin Burt,Founder,
ClearStake

Corey Cummins,
Director of Regional Partners, Snowflake, Former CEO of Herddle